Shale oil engineer Oscar Portillo spends his days drilling as many as five wells...
Read more "Pressured for Profit, Oil Majors Bet Big on Shale Technology"
Posted on November 27, 2017 June 29, 2023 corporate events , defense , enterprise reporting , environment , equities markets , graphics , marketing , private equity funds , science , technology , united states
A performance metric is an indicator of how things are trending and the efficiency with which you are hitting your…
Read more "Measurement"
It’s helpful to think of all media channels as a marketplace for attention. This is particularly true for paid media…
Read more "Media and Metrics"
Posted on November 21, 2017 January 6, 2021 advertising , business , digital , google , marketing , media , science , services , social , social media , tools
Some of today’s marketers have moved away from the challenge of finding the product-market fit and, instead, focus their efforts…
Read more "Marketing Strategy & Competition"
Posted on November 20, 2017 January 6, 2021 business , digital , Digital Marketing , email , events , marketing , media , services , social , social media , trends
Product-market fit is one of the most poorly defined concepts in the marketing field. In simplest terms: It is the…
Read more "Brand Articulation and Messaging"
Posted on November 20, 2017 January 6, 2021 business , digital , education , family , internet , marketing , revenue , technology , trends
What’s the Demand? (Push vs. Pull)One of the core (and first) considerations determining the structure of your marketing strategy is…
Read more "Market Evaluation"
Before you can build a marketing strategy, you must first have a strong grasp of the market landscape. What is…
Read more "Marketing Fundamentals"
Posted on November 16, 2017 January 6, 2021 business , digital , facebook , marketing , media , Mobile , services , social , social media , technology , trends
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