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Marketing

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.

October 2019

September 2019

YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A

September 26th, 2019|Tags: , , , , , , |

YouTuber Caspar Lee co-founds Influencer marketing platform, raises £3M Series A

Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push their products. The marketing tools and processes are fragmented (read: chaotic). Attaining some level of authenticity, quality and creativity in influencer-dri…

Original article

August 2019