advertising


Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.

including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.

18 08, 2019

Clean City Law: Secrets of São Paulo Uncovered by Outdoor Advertising Ban

August 18th, 2019|Tags: , , |

Clean City Law: Secrets of São Paulo Uncovered by Outdoor Advertising Ban

When São Paulo introduced its Clean City Law (Lei Cidade Limpa) a decade ago, over 15,000 marketing billboards were taken down. An additional 300,000 ostentatious business signs, hanging over streets or painted in large letters on facades, were also subject to a hefty fine if they were not removed promptly. Bus, taxi, and poster advertisements had

Original article

31 07, 2019

‘Facebook is at the point of no return’: These 17-year-olds are very clear about what they love and hate about social media

July 31st, 2019|Tags: , , , , , , , , |

Gen Z rarely watch TV, use WhatsApp for communicating with their parents and are courted by the likes of Snapchat, Instagram and YouTube for their attention. Some are really not fans of Facebook despite the firm’s attempts to win teens back to the platform.

Original article

26 07, 2019

Facebook and Google Algorithms Are Secret—but Australia Plans to Change That

July 26th, 2019|Tags: , , , , , , , , , , , , , , , , , , , , , |

The trick to getting more done is to have the freedom to roam around.

Tech giants Facebook and Alphabet’s Google could have their secretive algorithms policed by a beefed-up watchdog, under what Australia describes as world-first limits to the power that they wield over news and advertising markets.

Original article

3 07, 2019

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers

July 3rd, 2019|Tags: , , , , , |

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers

Just two weeks after the U.K.’s information commissioner published a damning report setting out major privacy and other concerns about programmatic advertising, today the country’s Competition and Markets Authority poured more cold water on the digital advertising industry that could ha…

Original article

3 07, 2019

UK’s CMA launches investigation into digital advertising and its “potential harm” to consumers

July 3rd, 2019|Tags: , , , , , |

UK’s CMA launches investigation into digital advertising and its “potential harm” to consumers

Just two weeks after the UK’s Information Commissioner published a damning report setting out major privacy and other concerns about programmatic advertising, today the country’s Competition and Markets Authority poured more cold water on the digital advertising industry that could have…

Original article