Fuzzy positioning
You can't describe who you're for and why you win in one tight paragraph everyone uses.
Nyman Media · Fractional CMO
Fractional CMO leadership for ambitious tech companies.
When pipeline stalls, CAC rises, or AI changes how buyers discover you, we step in as embedded marketing leadership to diagnose the bottlenecks, reset priorities, and install a weekly operating cadence.
- Years operating
- 17+
- To a tighter plan
- 90d
- Weekly cadence
- 1
Years operating
To a tighter plan
Weekly cadence
Best fit at a glance
Who this is for
Best-fit stage
Scale-ups, portfolio companies, and GTM teams in transition
Common triggers
Rising CAC, weak conversion, unclear positioning, or AI disruption
How we work
Embedded fractional CMO leadership with weekly accountability
What you leave with
A sharper 90-day plan, named owners, and cleaner execution
The diagnosis
Where growth usually breaks first
Six patterns show up in almost every engagement. Most teams have three or four of them running quietly in the background.
Too many priorities
The team is busy on a dozen things; none compound. Pipeline is inconsistent and uncorrelated with effort.
Leaky funnel
Traffic is fine but conversion isn't. Lead-to-opp and opp-to-close numbers have quietly drifted.
AI visibility gap
Buyers are researching inside ChatGPT and Perplexity. You don't show up — or show up wrong — and don't have a plan.
No operating cadence
Reviews are monthly (or quarterly, or never). Learnings don't reach the next sprint. Wins don't stack.
Unclear ROI story
The board wants a cleaner read on where marketing spend is actually moving the number. You can't give one.
Engagement models
Three ways to work together
Ongoing leadership
Fractional CMO Partnership
Embedded executive marketing leadership for teams that need a stronger plan, tighter prioritization, and a steady operating cadence.
- Weekly leadership cadence across teams and channels
- 90-day plan with named owners and clear milestones
- Board-grade reporting on pipeline, CAC, and velocity
Focused engagement
Growth Diagnosis Sprint
A four-week diagnosis that surfaces the biggest bottlenecks in positioning, funnel, spend allocation, and execution rhythm.
- Structured audit of positioning, funnel, and spend
- Ranked bottleneck list with expected lift
- 90-day execution plan the team can run without me
New discipline
AI-Readiness Audit
How visible, accurate, and defensible are you inside ChatGPT, Perplexity, and the next generation of AI answer engines?
- Current visibility in AI answer engines
- Content and structured-data gaps vs. competitors
- Priority fixes and tracking plan
Fast clarity, tighter priorities, and cleaner execution
What leadership gets in the first 30 days
The first month is about seeing the problem clearly, deciding what matters now, and giving the team a simpler operating rhythm that improves execution quality immediately.
Leadership diagnosis
Top blockers surfaced early, with evidence behind them
Operating cadence
A weekly review structure the team can actually maintain
Execution roadmap
A sequenced 90-day plan with priorities and owners
30-Day Outcome
A practical 90-day plan with named owners, cleaner priorities, and a weekly review cadence leadership can trust.
How it works
A diagnosis, a reset, a cadence
Every engagement runs on the same four phases. Most teams leave the first month with clearer priorities, named owners, and a practical 90-day plan.
Diagnose
Two weeks of interviews, data review, funnel audit, and positioning stress-test. Outcome: a ranked bottleneck list.
Reset
We rewrite the plan around the two or three moves that will move the number. Clear owners, clear milestones.
Install
Weekly leadership cadence, lightweight reporting, and a shared execution ritual the team can keep running.
Calibrate
Monthly review of pipeline quality, CAC efficiency, and AI visibility. Adjust the plan against evidence, not vibes.
Media mentions
Lars Nyman
Fractional CMO · operator · advisor
Who you work with
Operator credibility, not slideware
Lars Nyman is a fractional CMO and hands-on growth operator with 17+ years of experience helping tech companies clarify positioning, improve pipeline efficiency, and install a steadier execution rhythm.
Operator-led
Hands-on across demand generation, conversion, measurement, and GTM decision-making.
AI-aware
Practical guidance on where AI improves discovery, workflow, and reporting without adding noise.
Execution-first
Focused on named owners, weekly cadence, and a plan leadership can actually run.
Selected feedback from founders, operators, and growth leaders
Executive feedback
“A phenomenal partner and strategist that grew our paid social program from a tiny annual spend to several million dollars while maintaining strong returns.”
Chessia McBride, Herman Miller
“Lars is an expert in paid media and conversion optimization. He helped us improve in-house execution quality and decision speed.”
Tamas Kadar, SEON.io
“Consistently one of the most thoughtful and useful mentors in the program, with deep internet marketing knowledge.”
Robert Johnson, Techstars
“Lars has a deep understanding of digital marketing strategies and has always showed a strong commitment and rolled up his sleeves to impart his deep and very valuable knowledge with our IT start-ups.”
Manuel Effenberg, HPI Ventures
“From the first week he took over our paid media from our in-house team, we saw immediate ROI gains. Lars is exceptionally thorough and always arrives with clear optimization moves.”
Nicole Fisch, DWR.com
“Lars combines deep technical expertise with strategic judgment. He tackles complex challenges directly, designs scalable solutions, and elevates team performance through practical leadership.”
Mark Richman, Partner Manager at CUDO Compute
Start here
Book a 30-minute strategy call.
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.
On the call
- A read on where growth is most likely stuck
- Two or three moves we'd prioritize first
- Honest take on which engagement model (if any) fits
- No pitch deck
Questions before you book
Send a message
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