Fuzzy positioning
You can't describe who you're for and why you win in one tight paragraph everyone uses.
Nyman Media · Fractional CMO Service
Embedded marketing leadership for the AI age
Tech companies hire us when pipeline stalls, CAC drifts, or AI starts reshaping how buyers find them. We embed senior CMOs to diagnose the bottlenecks, reset priorities, and install a weekly cadence the team can actually run.
- Years operating
- 13+
- To a tighter plan
- 90d
- Tech brands served
- 30+
Years operating
To a tighter plan
Tech brands served
Featured in
Best fit at a glance
Who this is for
Best-fit stage
Scale-ups, portfolio companies, and GTM teams in transition
Common triggers
Rising CAC, weak conversion, unclear positioning, or AI disruption
How we work
Embedded fractional CMO leadership with weekly accountability
What you leave with
A sharper 90-day plan, named owners, and cleaner execution
The diagnosis
Where growth usually breaks first
Six patterns show up in almost every engagement. Most teams have three or four of them running quietly in the background.
Too many priorities
The team is busy on a dozen things; none compound. Pipeline is inconsistent and uncorrelated with effort.
Leaky funnel
Traffic is fine but conversion isn't. Lead-to-opp and opp-to-close numbers have quietly drifted.
AI visibility gap
Buyers are researching inside ChatGPT and Perplexity. You don't show up, or you show up wrong, and you don't have a plan.
No operating cadence
Reviews are monthly (or quarterly, or never). Learnings don't reach the next sprint. Wins don't stack.
Unclear ROI story
The board wants a cleaner read on where marketing spend is actually moving the number. You can't give one.
Engagement models
Three ways to work together
Embedded operator
Fractional CMO Partnership
A senior operator inside your team who owns the plan and helps run it, week to week. The seat does the work with you, it is not a deck handed over at the end.
The outcome
Cleaner unit economics, with someone accountable for the result.
- Two to three days a week, in your cadence
- Owns the plan and drives execution with the team
- Board-grade pipeline and CAC reporting
One-time diagnosis
Growth Diagnosis Sprint
Four weeks to find what is actually holding growth back, with a ranked plan your team executes. You keep the playbook, there is no ongoing seat.
The outcome
A clear, sequenced plan you own and implement yourself.
- Audit of positioning, funnel, and spend
- Ranked fixes with the expected payoff
- A 90-day plan your team runs in-house
New discipline
AI-Readiness Audit
A scored read on how visible and citable you are inside ChatGPT, Claude, and Perplexity.
The outcome
A scored read plus a fix-list you can start in days.
- Visibility across the main AI engines
- Structured-data and content gaps
- A ranked, semi-automated fix-list
Fast clarity, tighter priorities, and cleaner execution
What leadership gets in the first 30 days
The first month is about seeing the problem clearly, deciding what matters now, and giving the team a simpler operating rhythm that improves execution quality immediately.
Leadership diagnosis
Top blockers surfaced early, with evidence behind them
Operating cadence
A weekly review structure the team can actually maintain
Execution roadmap
A sequenced 90-day plan with priorities and owners
30-Day Outcome
A practical 90-day plan with named owners, cleaner priorities, and a weekly review cadence leadership can trust.
How it works
A diagnosis, a reset, a cadence
Every engagement runs on the same four phases. Most teams leave the first month with clearer priorities, named owners, and a practical 90-day plan.
Diagnose
Two weeks of interviews, data review, funnel audit, and positioning stress-test. Outcome: a ranked bottleneck list.
Reset
We rewrite the plan around the two or three moves that will move the number. Clear owners, clear milestones.
Install
Weekly leadership cadence, lightweight reporting, and a shared execution ritual the team can keep running.
Calibrate
Monthly review of pipeline quality, CAC efficiency, and AI visibility. Adjust the plan against evidence, not vibes.
The team behind the engagement
A bench of senior operators
Lars Nyman is the founding principal, with 17+years in tech marketing. He’s joined by a small bench of senior fractional CMOs and operators we deploy by engagement context: stage, vertical, and the specific bottleneck a team is trying to clear. You hire the firm; you get the operator who fits the work.
Operator-led
Every engagement is run by someone who has actually owned a P&L for marketing, not a strategy deck author.
AI-aware
Practical guidance on where AI improves discovery, workflow, and reporting without adding noise.
Execution-first
Named owners, weekly cadence, and a plan leadership can actually run. Not slideware.
Selected feedback from founders, operators, and growth leaders
Executive feedback
“Lars is a phenomenal partner and strategist who grew the paid social media program at Herman Miller Group from a tiny annual spend to several million dollars per year, all while continually delivering a high return. Most strategists in this position oversell you on results and tell you the only way to improve is to spend more. Not Lars. He is aggressive about constantly improving strategy and tactics, but mindful of budgets and clear-eyed about attributed returns. He did a great job growing and transforming our business, and he is friendly, smart, and easy to work with.”
Paid social: tiny spend to millions
Chessia McBride
Was Lars's client, Herman Miller Group
“I had the pleasure of working with Lars at Cudo Compute, and he is one of the most talented and dedicated professionals I have collaborated with. He combines deep technical expertise with a strategic mindset, and tackles complex challenges head-on, especially in cloud computing and infrastructure. Whether designing scalable solutions or streamlining workflows, Lars consistently delivered, and he is a fantastic team player, always ready to support colleagues and share knowledge. Any organisation would be lucky to have him.”
Technical depth and strategic leadership
Mark Richman
Partner Manager, CUDO Compute
“Lars is the kind of leader who doesn't just drive results, he inspires people to become the best version of themselves. His forward-thinking approach to automation and innovation didn't just optimize our workflows, it transformed how we operated as a team. He empowered us to think bigger, move faster, and achieve more together than we could have on our own, with an upwards of 100x improvement in platform usage during his time taking over as CMO.”
100x platform usage under his lead
CMO
Scott Cunningham
Reported to Lars directly
“Lars is an expert in paid media campaign management and conversion optimization. We worked together to improve our in-house processes, and he did an excellent job.”
Paid media and conversion optimization
Tamas Kadar
Co-Founder & CEO, SEON
“I have been a client of Lars for several years and have always been impressed with his fierce dedication to optimization. From the very first week he took over our paid media from our in-house team, we saw an immediate improvement in ROI, and it has continued ever since. He is extremely detailed, with a deep understanding of how to grow small, strong-performing audiences into larger ones. He is easy to work with, thorough, and comes to every call with ways to do things better.”
Paid media takeover, week-one ROI
Nicole Fisch
DWR.com
“Lars is a rare kind of marketing scientist who deeply understands both the high-level performance factors (marketing strategy, branding, and models) and the nuts and bolts of making it happen (campaign structure, ad systems, and optimization). Highly recommended to get his advice before starting anything important.”
Strategy and execution in one
AF
Alexander Frakking
Worked with Lars
“Lars has been a speaker in our tech-entrepreneurship program. He has a deep understanding of digital marketing strategy and execution, especially direct response marketing. He always showed a strong commitment and rolled up his sleeves to impart his valuable knowledge to our IT startups.”
Tech-entrepreneurship program speaker
Manuel Effenberg, Ph.D.
Venture Capital & Finance, HPI Ventures
“Lars has been a mentor for the Berlin Techstars program and is consistently rated as one of the most thoughtful and helpful mentors we have. His knowledge of internet marketing is vast and deep.”
Techstars Berlin mentor
Robert Johnson
Former Managing Director, Techstars
“Lars totally changed our cost per acquisition, and his expertise in PPC changed our revenue and profitability. I have already highly recommended him to some of my clients, and I think he is of the utmost character.”
CAC reset, revenue and profitability up
PPC
Michael R. Costigan
Long-time client
Start here
Book a 30-minute strategy call.
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.
On the call
- A read on where growth is most likely stuck
- Two or three moves we'd prioritize first
- Honest take on which engagement model (if any) fits
- No pitch deck
Questions before you book
Send a message
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