Senior, embedded marketing leadership delivered on the cadence the business actually needs. A sharper plan, a tighter rhythm, and a practical answer for how AI is changing buyer behavior in your category.
The role
A fractional CMO is not a consultant with a slide deck or an agency with a senior brand. The seat carries executive accountability for the marketing plan and sits inside the leadership team's weekly cadence. Pipeline quality, CAC efficiency, positioning, hiring decisions, agency direction, and board-grade reporting all sit with the same named operator.
The work is judgment first, output second. A senior fractional CMO compresses the time between “we have a marketing problem” and “we know what we are doing next.” That is the value buyers are paying for — not hours, not deliverables, not a campaign calendar.
For a working definition, see the fractional CMO glossary entry. For pricing bands by engagement shape, see how much a fractional CMO costs. For when the seat is the right hire, see when to hire a fractional CMO.
Engagement models
Ongoing leadership
Embedded executive marketing leadership for teams that need a stronger plan, tighter prioritization, and a steady operating cadence.
Direction of travel
Cleaner unit economics through tighter cost discipline, focused growth bets, and stronger retention.
Focused engagement
A four-week diagnosis that surfaces bottlenecks in positioning, funnel, spend allocation, and operating rhythm — and ranks what to fix first.
Direction of travel
A sequenced plan to compound revenue from current stage toward the next tier within 12 months.
New discipline
A scored read on how visible, accurate, and defensible you are inside ChatGPT, Perplexity, and the next generation of AI answer engines.
What you leave with
A scored read on AI visibility plus a sequenced fix-list your team can begin executing in days, not weeks.
How it works
Every engagement runs on the same four phases. Most teams leave the first month with clearer priorities, named owners, and a practical 90-day plan.
Two weeks of interviews, data review, funnel audit, and positioning stress-test. Outcome: a ranked bottleneck list.
We rewrite the plan around the two or three moves that will move the number. Clear owners, clear milestones.
Weekly leadership cadence, lightweight reporting, and a shared execution ritual the team can keep running.
Monthly review of pipeline quality, CAC efficiency, and AI visibility. Adjust the plan against evidence, not vibes.
Selected feedback from founders, operators, and growth leaders
“A phenomenal partner and strategist — aggressive about improving strategy and tactics, mindful of budgets, and clear-eyed about attributed returns.”
Chessia McBride
“Combines deep technical expertise with strategic judgment — designed scalable solutions and elevated team performance through practical leadership. Pre-PoC stage to global brand.”
Mark Richman
“Stood up the automation programs that scaled our marketing, and managed the contractor bench around them so the team could ship without losing quality.”
Scott Cunningham
“Lars is an expert in paid media and conversion optimization. He helped us improve in-house execution quality and decision speed.”
Tamas Kadar
“From the first week he took over our paid media from our in-house team, we saw immediate ROI gains. Lars is exceptionally thorough and always arrives with clear optimization moves.”
Nicole Fisch
“A rare kind of marketing scientist who deeply understands both high-level performance factors and the nuts and bolts of making it happen.”
Alexander Frakking
“Has a deep understanding of digital marketing strategies and execution — and rolled up his sleeves to share that knowledge with our IT start-ups.”
Manuel Effenberg
“Consistently rated as one of the most thoughtful and helpful mentors in the program. Vast and deep knowledge of internet marketing.”
Robert Johnson
“Totally changed our cost per acquisition. His expertise in performance marketing changed our revenue and profitability.”
Michael R. Costigan
Start here
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.
