A fractional CMO firm with one principal and a small bench.
Nyman Media places senior marketing operators inside technology companies, usually when the growth plan has outgrown the person running it and AI is starting to change how buyers find them.
The principal
Lars Nyman, founding principal
The view Lars gives every client: marketing is not advertising. Advertising is a tactic. Marketing is the broader strategic work of distilling the essence of a company and the value it creates, then building a model for how it grows. Done properly it is measurable, and it moves customer acquisition, retention, and how the brand is perceived and recognized.
Lars has spent 17+ years putting that to work, from running search campaigns at AOL and Google early on, through operating marketing across paid media, lifecycle, content, and conversion, to the executive seat. The throughline is the seam where marketing strategy meets what actually ships each week.
Quoted in Fortune, Forbes, InformationWeek, CIO, and Quartz on what AI is changing about marketing, work, and the way buyers research vendors.
The current focus is the AI search transition: how technology companies stay visible, accurate, and citable inside the engines buyers now use to form shortlists. For Nyman Media that edge is built, not bolted on. Lars is the creator of the AI Visibility Optimizer, the tool behind the firm’s AI-Readiness Audit, as well as a co-founder of Taim.io and Psychometrica.org.
You can reach Lars on LinkedIn or by booking a strategy call.
Why the instrument exists
From search campaigns to engines that answer
Lars started in search when Google was the answer machine, running campaigns at AOL and Google where visibility was an auction and the rules were published. The answer machine has since changed. Buyers ask ChatGPT, Claude, and Perplexity; the rules are not published; and most companies have no read on how they show up.
Rather than guess, he built the instrument. The AI Visibility Optimizer scores how visible, structured, and citable a site is to AI answer engines. It runs the firm’s AI-Readiness Audit and the State of AI Visibility benchmark, and engagement plans are built against that data, not against intuition.
How Nyman Media works
The firm
Lars is the founding principal and the named operator on most engagements; a small bench of senior fractional CMOs and operators handles work where stage, vertical, or specialism makes another seat the better fit. You hire the firm; you get the operator who fits the work.
Retainer, not hours
Senior marketing leadership paid by retainer, not by the hour.
Embedded, not episodic
Inside your weekly rhythm, not a consultant who visits quarterly.
Straight on AI
A clear answer on what AI is changing about how buyers discover and shortlist vendors.
Best-fit clients are venture-backed scale-ups, PE-backed portfolio companies, and enterprise GTM teams in transition. Common triggers: rising CAC, weak conversion, unclear positioning, AI disruption, or a leadership gap during a CMO search.
If you're new here
What to read next
Fractional CMO services
What the seat owns and how engagements run.
AI-Readiness Audit
Free scored read on AI search visibility.
What does a fractional CMO do?
The role, in operator language.
How much does a fractional CMO cost?
Pricing bands and engagement shapes.
Generative Engine Optimization (GEO)
How to be cited inside AI answer engines.
Industry & stage playbooks
How the work is shaped by stage and vertical.
Start a conversation
Book a 30-minute strategy call.
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.