A fractional CMO firm with one principal and a small bench.
Nyman Media places senior marketing operators into technology companies that need a sharper plan, a tighter cadence, and a real answer for the way AI is changing buyer behavior.
The principal
Lars Nyman, founding principal
Lars has spent decades operating in tech marketing; across paid media, lifecycle, content, conversion, and the executive layer. Engagements have ranged from pre-PoC compute infrastructure to global consumer brands, with a working bias toward the seam between marketing strategy and operating cadence.
Coverage of the work has appeared in Fortune, Forbes, InformationWeek, CIO, and Quartz, often on the question of what AI does to buyer behavior, marketing operating systems, and competitive disclosure.
The current focus is the AI search transition — how technology companies stay visible, accurate, and citable inside the engines buyers now use to form shortlists. The free AI-Readiness Audit came out of that work; so did most of the writing in the glossary, answers, and playbooks.
You can reach Lars on LinkedIn or by booking a strategy call.
How Nyman Media works
The firm
Lars is the founding principal and the named operator on most engagements; a small bench of senior fractional CMOs and operators handles work where stage, vertical, or specialism makes another seat the better fit. You hire the firm; you get the operator who fits the work.
The model is built around three commitments: senior judgment paid by retainer (not by the hour), embedded weekly cadence (not episodic consulting), and a clean answer for what AI is doing to the marketing operating system in your category.
Best-fit clients are venture-backed scale-ups, PE-backed portfolio companies, and enterprise GTM teams in transition. Common triggers: rising CAC, weak conversion, unclear positioning, AI disruption, or a leadership gap during a CMO search.
If you're new here
What to read next
Fractional CMO services
What the seat owns and how engagements run.
AI-Readiness Audit
Free scored read on AI search visibility.
What does a fractional CMO do?
The role, in operator language.
How much does a fractional CMO cost?
Pricing bands and engagement shapes.
Generative Engine Optimization (GEO)
How to be cited inside AI answer engines.
Industry & stage playbooks
How the work is shaped by stage and vertical.
Start a conversation
Book a 30-minute strategy call.
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.