Benchmark report
The State of AI Visibility
We audited 544 B2B websites for how visible, structured, and citable they are to AI answer engines. The median scores 75/100. Here is where the average site wins, where it falls short, and what it means for being cited by ChatGPT, Perplexity, and Google AI Overviews.
544
B2B sites analyzed
75/100
Median AI-readiness score
50–91
Score range
86/100
Top-decile threshold (p90)
By audit dimension
Where sites win and lose
Most sites have the basics covered: bot access & control plane averages 98/100. The gap is in the machine-readable layer: structured data averages just 49/100, the single weakest dimension and the one that most directly decides whether an AI engine can parse and cite you correctly.
How the data is collected
Methodology
Figures are aggregated from automated AI-readiness audits of 544 public B2B websites, scored 0–100 across crawl access, structured data, entity clarity, content answerability, and off-site presence. Each domain contributes its most recent audit. Data as of . The live, interactive view and the per-brand leaderboard live in the audit app: app.nyman.media/insights.