Fractional CMO playbook for post-acquisition reset
Post-acquisition marketing is the cleanest reset window a company gets: positioning, agencies, team structure, KPIs, funnel definitions.
By stage
Stage playbooks
What fractional CMO engagements look like by company stage, from seed through pre-IPO. The bottlenecks change. The senior judgment compounds.
Fractional CMO playbook for pre-IPO
Pre-IPO marketing is not a rebrand, a campaign sprint, or a louder demand generation plan.
Fractional CMO playbook for seed stage
Seed stage marketing is a positioning and ICP exercise, not a channel exercise.
Fractional CMO playbook for Series A
Series A is where the company decides whether marketing is a function or a budget line, and that decision compounds for years.
Fractional CMO playbook for Series B
Series B marketing is where ICP discipline either compounds or breaks.
Fractional CMO playbook for Series C
Series C marketing is no longer about proving that channels can create pipeline; it is about proving the company can lead a category.