Fractional CMO playbook for post-acquisition reset
Post-acquisition is the cleanest reset window a company gets for positioning, agencies, team structure, KPIs, and funnel definitions.
By stage
Stage playbooks
What fractional CMO engagements look like by company stage, from seed through pre-IPO. The bottlenecks change. The senior judgment compounds.
Fractional CMO playbook for pre-IPO
Pre-IPO marketing makes growth legible to bankers, analysts, and investors by fixing pipeline reporting before polishing the market story.
Fractional CMO playbook for seed stage
Seed stage marketing is a positioning and ICP exercise, not a channel exercise, and a fractional CMO compresses that ambiguity into clarity.
Fractional CMO playbook for Series A
Series A decides whether marketing becomes a real function or stays a budget line, and that choice shapes go-to-market for years.
Fractional CMO playbook for Series B
At Series B, ICP discipline either holds or breaks. This playbook covers the market choices, pipeline reporting, and positioning the stage demands.
Fractional CMO playbook for Series C
Series C marketing is no longer about proving channels can create pipeline; it is about proving the company can lead a category.