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To Recruit Scholars, Schools Flip to Company-Advertising and marketing Playbook

Schools are turning to the corporate-marketing playbook to raised determine and attraction to potential grownup scholars, crunching shopper databases to tailor their pitches.
Colleges are turning to the corporate-marketing playbook to better identify and appeal to prospective adult students, crunching consumer databases to tailor their pitches.

Original article
Original article
Author: Wsj

WSJ online coverage of breaking news and current headlines from the US and around the world. Top stories, photos, videos, detailed analysis and in-depth reporting.

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