July 2019

Facebook, YouTube Overrun With Bogus Cancer-Treatment Claims

July 2nd, 2019|Tags: , , , , , , , , , , , , , , , , , , , , , , |

Facebook and YouTube are being flooded with scientifically dubious and potentially harmful information about alternative cancer treatments, which sometimes gets viewed millions of times, a Wall Street Journal examination found.

Original article

June 2019

Facebook Knows a Lot About You. So Does Your Internet Provider.

June 27th, 2019|Tags: , , , , , , , , , , , , , , , , , , , , , |

Internet-service providers are deciding whether to use data about their customers’ web-use habits to sell ads. AT&T taps into viewing data from TV set-top boxes.

Original article

Facebook’s Zuckerberg Backs Privacy Legislation

June 27th, 2019|Tags: , , , , , , , , , , , , , , , , , , |

Mark Zuckerberg, chief executive and co-founder of Facebook, endorsed federal privacy legislation and greater regulation of political advertising, even as he cast governments as too slow to address many of the internet’s thorniest problems.

Original article

Why Google’s Advertising Dominance Is Drawing Antitrust Scrutiny

June 17th, 2019|Tags: , , , , , , , , , , |

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust action. Here’s a look at the tech giant’s advertising dominance, in three charts.

Original article

Google, Facing More Scrutiny, Overhauls Lobbying and Public Affairs Operations

June 12th, 2019|Tags: , , , , , , , , , , , , , , , , , |

Google has fired several of its largest lobbying firms as part of a major overhaul of its global government affairs and policy operations amid the prospect of greater government scrutiny.

Original article

May 2019

Google to Refund Advertisers After Suit Over Fraud Scheme

May 17th, 2019|Tags: , , , , , , , , , , , , , , , , , , , , |

Google has agreed to refund advertisers for ads purchased through its ad marketplaces that ran on websites with fraudulent traffic, following a lawsuit claiming the tech giant was withholding those back-payments, according to court documents and people familiar with the situation.

Original article

April 2019

Amazon’s Rise in Ad Searches Dents Google’s Dominance

April 5th, 2019|Tags: , , , , , , , , , , , , , , , , , , , , , , , |

Advertisers are starting to shift spending on search ads from Alphabet’s Google toward Amazon.com, a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.

Original article

March 2019

September 2018

Ad Giant WPP Taps Company Veteran Mark Read for CEO

September 2nd, 2018|Tags: , , , , , , , , , , , , , , , , , , |

The choice of Mark Read to succeed Martin Sorrell caps a monthslong search at the world’s largest advertising firm and the new CEO wants the portfolio of more than 400 companies to “come closer together, not further apart.”

Original article

July 2018