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Digital advertising and marketing companies file UK competitors grievance towards Googles Privateness Sandbox

Google’s push to phase out 3rd instance tracking cookies — aka its ‘Privacy Sandbox’ initiative — is coping with a competition downside in Europe. A coalition of virtual advertising and marketing companies presented right away that it’s filed a grievance with the UK’s Competitors an…
Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marketing companies announced today that it’s filed a complaint with the UK’s Competition an…

Original article
Original article
Author: Natasha Lomas

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Natasha Lomas has recently written 10 articles on similar topics including :
  1. "Europe has greenlit Googles $2.1BN acquisition of fitness wearable maker Fitbit, applying a number of conditions intended to shrink competition concerns over letting it gobble a major cache of health and wellness data following months of regulatory scrutiny of the deal". (December 17, 2020)
  2. "Round of applause for the Bureau of Investigative Journalism which fought for two years to obtain details of a closed door meeting between Facebooks Mark Zuckerberg and the UK secretary of state in charge of digital issues at the time, Matt Hancock (now health secretary)". (December 8, 2020)
  3. "The UKs data watchdog has sent a letter to parliament In lieu of a final report on a wide-ranging investigation into online political advertising which saw it raid the offices of Cambridge Analytica in 2018 after it emerged that the disgraced (and now defunct) data company had improperly acquired ". (October 6, 2020)
  4. "Googles appeal against an order by Frances competition watchdog to negotiate with publishers for reuse of snippets of their content has failed". (October 8, 2020)
  5. "The Bundeskartellamt, Germanys very active competition authority, isnt letting the grass grow under new powers it gained this year to tackle Big Tech: The Federal Cartel Office (FCO) has just announced a third proceeding against Google". (June 4, 2021)
  6. "Google has made its pitch to shape the next decades of digital regulation across the European Union, submitting a 135-page response yesterday to the consultation on the forthcoming Digital Services Act (DSA) which will update the blocs long-standing rules around e-commerce". (September 4, 2020)
  7. "Google has offered a second round of concessions to try to persuade European regulators to clear its acquisition of wearables maker Fitbit . The deal has been stalled by concerns over its impact on consumer privacy and competition in the wearables market". (September 29, 2020)
  8. "European antitrust regulators now have until almost the end of the year to take a decision on whether to green light Googles planned acquisition of Fitbit". (September 23, 2020)
  9. "A coalition of 135 startups and tech companies with services in verticals including travel, accommodation and jobs have written to the European Commission to urge antitrust action against Google warning that swift enforcement is needed or some of their businesses may not survive". (November 12, 2020)
  10. "The UKs competition regulator will make a decision on whether or not Facebooks purchase of Giphy has a realistic prospect of substantially lessening competition by March 25, it said today, as it continues to scrutinize the acquisition". (January 28, 2021)
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