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Google offers Europe more checks Fitbit data wont be used for ads

Google has offered a second round of concessions to try to persuade European regulators to clear its acquisition of wearables maker Fitbit .

Last week the deadline for EU regulators to take a decision was extended for another couple of weeks potentially pushing it out to almost the end of the year.

However a report by Reuters today claims the acquisition is set to be greenlit after the latest round of commitments from Google with the news agency citing people familiar with the matter.

Google confirmed it has sent a new set of commitments to the European Commission reiterating an earlier pledge not to use Fitbit health and wellness data for advertising, which it said it has now strengthened by providing for additional monitoring of the data separation requirements.

Original article
Author: Natasha Lomas

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Natasha Lomas has recently written 11 articles on similar topics including :
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  7. "Googles push to phase out third party tracking cookies aka its Privacy Sandbox initiative is facing a competition challenge in Europe". (November 23, 2020)
  8. "The Bundeskartellamt, Germanys very active competition authority, isnt letting the grass grow under new powers it gained this year to tackle Big Tech: The Federal Cartel Office (FCO) has just announced a third proceeding against Google". (June 4, 2021)
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