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Apples IDFA will get focused in strategic EU privateness complaints

A unique system identifier that Apple assigns to each iPhone for 3rd occasions to track shoppers for ad specializing in — aka the IDFA (Identifier for Advertisers) — is itself now the function of 2 new complaints filed by means of European privateness advertising and marketing marketing campaign not-for-profit, noyb. The complaints, lodged wit…
A unique device identifier that Apple assigns to each iPhone for third parties to track users for ad targeting — aka the IDFA (Identifier for Advertisers) — is itself now the target of two new complaints filed by European privacy campaign not-for-profit, noyb. The complaints, lodged wit…

Original article
Original article
Author: Natasha Lomas

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Natasha Lomas has recently written 10 articles on similar topics including :
  1. "Googles push to phase out third party tracking cookies aka its Privacy Sandbox initiative is facing a competition challenge in Europe". (November 23, 2020)
  2. "A month after Europes top court struck down a flagship data transfer arrangement between the EU and the US as unsafe, European privacy campaign group, noyb, has filed complaints against 101 websites with regional operators which its identified as still sending data to the US via Googl". (August 18, 2020)
  3. "The European Unions lead data protection supervisor has recommended that a ban on targeted advertising based on tracking Internet users digital activity be included in a major reform of digital services rules which aims to increase operators accountability, among other key goal". (February 10, 2021)
  4. "Remember Do Not Track? The tracker-loving adtech industry hopes you dont recall that decade+ doomed attempt to bake user-friendly privacy controls into browsers". (October 7, 2020)
  5. "As TC readers know, the tricky trade-off of the modern web is privacy for convenience. Online tracking is how this great intimacy robbery is pulled off". (December 8, 2020)
  6. "Apples CEO Tim Cook has urged Europe to step up privacy enforcement in a keynote speech to the CPDP conference today echoing many of the points he made in Brussels in person two years ago when he hit out at the data industrial complex underpinning the adtech industry&#8". (January 28, 2021)
  7. "The FTC has reached a settlement with Flo, a period and fertility tracking app with 100 million+ users, over allegations it shared users health data with third-party app analytics and marketing services like Facebook despite promising to keep users sensitive health data private". (January 13, 2021)
  8. "One of the first national coronavirus contacts tracing apps to be launched in Europe is being suspended in Norway after the countrys data protection authority raised concerns that the software, called Smittestopp, poses a disproportionate threat to user privacy includin". (June 15, 2020)
  9. "Apple is facing fresh questions from its lead data protection regulator in Europe following a public complaint by a former contractor who revealed last year that workers doing quality grading for Siri were routinely overhearing sensitive user data". (May 22, 2020)
  10. "European lawmakers are eyeing binding transparency requirements for Internet platforms in a Digital Services Act (DSA) due to be drafted by the end of the year". (June 25, 2020)
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