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YouTube goes after more TV advertisers with new program

Alphabet's Inc YouTube on Tuesday presented a emblem new program to lend a hand advertisers succeed in additional treasured target audience who watch content material subject material on their TV presentations, so to retain selling source of revenue at a time when producers are slashing budgets as a result of the coronavirus pandemic.
Alphabet's Inc YouTube on Tuesday launched a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue at a time when brands are slashing budgets due to the coronavirus pandemic.

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Author: Sheila Dang

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Sheila Dang has recently written 8 articles on similar topics including :
  1. "Google Inc's U.S. advertising revenue will drop 5.3% as brands pare spending during the coronavirus pandemic, according to an eMarketer report on Monday, the first decline since 2008 when the research firm began estimating the Alphabet Inc unit's ad revenues". (June 22, 2020)
  2. "Facebook Inc said on Monday it would submit itself to an audit of how it controls hate speech in a bid to appease a growing advertising boycott of the platform, as it prepared to address a group of advertisers on Tuesday". (June 30, 2020)
  3. "Advertisements for more than 400 brands including Coca-Cola and Starbucks are due to vanish from Facebook on Wednesday, after the failure of last-ditch talks to stop a boycott over hate speech on the site". (July 1, 2020)
  4. "AT&T Inc's media company WarnerMedia and advertising unit Xandr said Wednesday they will allow political advertisers to buy automated digital ads on its media properties for the first time, as the companies gear up for billions of dollars expected to be spent as the U.S. presidential election nears". (August 26, 2020)
  5. "Alphabet Inc's Google said on Friday it would prohibit websites and apps that use its advertising technology from running ads on "dangerous content" that goes against scientific consensus during the coronavirus pandemic". (July 17, 2020)
  6. "Alphabet Inc's Google on Friday said it will prohibit websites and apps that use its advertising technology from running ads on "dangerous content" that goes against scientific consensus during the coronavirus pandemic". (July 17, 2020)
  7. "Alphabet Inc's Google on Wednesday introduced new advertising features intended to help local businesses get more customers and recover from the coronavirus pandemic". (June 17, 2020)
  8. "Alphabet Inc's Google will not build or use alternate tools to track web browsing traffic once it begins phasing out existing technology from its Chrome browser next year, it said in a blog post on Wednesday, in a move that will reshape how online advertising works". (March 3, 2021)
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