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YouTube brings more ad formats and measurement to TVs

YouTube is giving advertisers a few further tools to succeed in shoppers and measure ad effectiveness on TVs. Those tools already exist for YouTube on other platforms, then again now the Google -owned video supplier is bringing them to attached televisions. In a blog post, it says this is in line with how YouT…
YouTube is giving advertisers a few more tools to reach consumers and measure ad effectiveness on TVs. These tools already exist for YouTube on other platforms, but now the Google -owned video service is bringing them to connected televisions. In a blog post, it says this is in response to how YouT…

Original article
Original article
Author: Anthony Ha

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Anthony Ha has recently written 10 articles on similar topics including :
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  2. "YouTube is announcing a new way to buy advertising, which its calling YouTube Select". (May 19, 2020)
  3. "Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, its launching a new technology to designed to measure whether those ads are actually effective". (January 8, 2020)
  4. "Less than 24 hours after YouTube announced that it would be changing its creator verification process, CEO Susan Wojcicki admitted that the news hasn’t gone over very well". (September 20, 2019)
  5. "Facebook is expanding its monetization options for video creators. For anyone watching videos posted by those creators, that probably means youll see more ads". (March 11, 2021)
  6. "Facebook is announcing a number of new e-commerce features both within the main Facebook app and on Instagram". (August 25, 2020)
  7. "After introducing a six-second “Bumper” ad format back in 2016, YouTube is unveiling a new tool that uses machine learning to automatically pull out a six-second version from a longer ad". (May 13, 2019)
  8. "Today, the online film festival We Are One is kicking off 10 days of films, talks, musical performances and VR experiences". (May 29, 2020)
  9. "With COVID-19 making it unsafe to watch movies in crowded theaters, not to mention traveling for the red-carpet glamor of a film festival, many festival organizers have been looking at online alternatives". (April 27, 2020)
  10. "The US Navy is turning to YouTube creators for help in finding technical recruits". (August 8, 2019)
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