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DoubleVerify launches a brand new solution to measure on-line advert effectiveness

Till now, DoubleVerify was once recognized for serving to advertisers to do away with fraud and make sure their commercials are operating in brand-safe environments. This week, on the Shopper Electronics display, it’s launching a brand new generation to designed to measure whether or not the ones commercials are in truth efficient. Leader Marketi…
Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, it’s launching a new technology to designed to measure whether those ads are actually effective. Chief Marketi…

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Original article
Author: Anthony Ha

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