Photo by Timur Romanov on Unsplash [Download]

Facebook is bringing a Shop section to its app, while Instagram expands Live Shopping

The pandemic has forced many businesses to shift online, and Facebook made a big announcement in May around the ability of merchants to create Facebook Shops that are viewable on both Facebook and Instagram.

More recently, Instagram launched a redesigned Shop section, where users can browse products from their favorite brands and creators.

The company said that in the United States, its started testing a new section called Facebook Shop like Instagram Shop, its basically a shopping destination where you can find products from a variety of different businesses.

Director of Product Management George Lee told me the goal is to create something thats unique to the Facebook app and the Facebook community.

In addition, the company is announcing new tools for businesses running Facebook Shops, including new design layouts, the ability to see a real-time preview of collections, the ability to automatically create Shops if youre a new seller and new data in Commerce Manager. Shops will also feature a new messaging option for customers to send sellers a message through Messenger, WhatsApp or Instagram Direct.

On the Instagram side, the company said all sellers in the United States will be able to use the Instagram checkout feature in the coming weeks, managed either through Facebooks Commerce Manager or through partners platforms BigCommerce and Shopify .

The company has also been testing a live shopping experience, where businesses can show off products in a live video, while consumers can browse the highlighted products and make purchases.

Original article
Author: Anthony Ha

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Anthony Ha has recently written 11 articles on similar topics including :
  1. "Last month, Facebook introduced support for paid online events and because many of the businesses offering those events have struggled during the coronavirus pandemic, the company also said it would not collect fees for the next year". (September 25, 2020)
  2. "Auditors were not impressed by Facebooks civil rights work, Tinder tests video chat and a new nasal spray could reduce the risk of COVID-19 transmission. Heres your Daily Crunch for July 8, 2020". (July 9, 2020)
  3. "Tech executives face Congress, Spotify gets a redesign and Snapchat is developing a new Remix feature. This is your Daily Crunch for March 25, 2021". (March 26, 2021)
  4. "Facebook has some thoughts and updates about its News Feed, Siri gets some new voices and Tonal becomes a unicorn. This is your Daily Crunch for March 31, 2021". (April 1, 2021)
  5. "The Libra Association, a consortium created by Facebook to support its Libra cryptocurrency efforts, announced this morning that it has a new name the Diem Association and made some key hires ahead of its launch". (December 1, 2020)
  6. "Facebook takes (small) steps to improve its content policies as advertisers join a broad boycott, founder Alexis Ohanian is leaving Initialized Capital and Waze gets a new look. Heres your Daily Crunch for June 29, 2020. 1". (June 29, 2020)
  7. "Facebook returns to its college roots, Alexa gets a printing feature and we take a deep dive into Unitys business. This is your Daily Crunch for September 10, 2020". (September 10, 2020)
  8. "Facebook already made it clear that it isnt happy about Apples upcoming restrictions on app tracking and ad targeting, but the publicity battle entered a new phase today". (December 16, 2020)
  9. "Facebook is expanding its monetization options for video creators. For anyone watching videos posted by those creators, that probably means youll see more ads". (March 11, 2021)
  10. "Facebook makes its next steps in VR, Apple releases iOS 14 and the PlayStation 5 gets a launch date. This is your Daily Crunch for September 16, 2020". (September 16, 2020)
  11. "Facebook takes aim at Apple, Texas sues Google and we interview the CEO of Boston Dynamics. This is your Daily Crunch for December 16, 2020". (December 17, 2020)
Posted on  , , ,