Seismic acquires Percolate to amplify its advertising gear

Seismic is saying that it’s obtaining Percolate in a deal that it says is combining “two essential pillars of the marketing technology stack.” It feels like the 2 firms aren’t direct competition, however they provide comparable gear: Seismic is helping firms create and guy…
Seismic is announcing that it’s acquiring Percolate in a deal that it says is combining “two essential pillars of the marketing technology stack.” It sounds like the two companies aren’t direct competitors, but they offer related tools: Seismic helps companies create and man…Original article
Author: Anthony Ha

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