Cigarette maker Philip Morris International Inc has suspended a global social media marketing campaign in response to Reuters inquiries into the company’s use of young online personalities to sell its new "heated tobacco" device, including a 21-year-old woman in Russia. The company's internal "marketing standards" prohibit it from promoting tobacco…Original article
Philip Morris suspends global social media campaign using young 'influencers'
Cigarette maker Philip Morris Global Inc has suspended a global social media promoting and advertising and marketing advertising and marketing campaign in line with Reuters inquiries into the company’s use of more youthful online personalities to advertise its new "heated tobacco" software, along side a 21-year-old woman in Russia. The company's within "marketing standards" restrict it from promoting tobacco…