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Headwinds for Google as rivals, customers criticise Fitbit concessions

Alphabets Google last week offered to restrict the use of Fitbit data for Google ads and to monitor the process closely.

The European Commission is now seeking feedback from rivals and customers before deciding whether to accept the offer or demand more.

Original article
Author: Foo Yun Chee

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Foo Yun Chee has recently written 10 articles on similar topics including :
  1. "EU regulators are checking whether Google's purchase of Fitbit might allow it to drive rival makers of wearable devices, app developers and other online service providers out of the market, and boost its dominance in online advertising and search". (July 2, 2020)
  2. "Alphabet's Google is set to win EU antitrust approval for its $2.1 billion acquisition of fitness tracker maker Fitbit with its latest concessions to address EU antitrust concerns, people familiar with the matter said on Tuesday". (September 29, 2020)
  3. "Google will face a full-scale EU antitrust investigation into its planned $2.1 billion bid for fitness tracker maker Fitbit unless it offers concessions to address competition concerns, people familiar with the matter said". (July 9, 2020)
  4. "Alphabet's Google has tweaked concessions aimed at allaying EU antitrust concerns about its $2.1 billion purchase of Fitbit , people familiar with the matter said, putting it on course to secure EU approval for the deal". (October 16, 2020)
  5. "Alphabet unit Google and digital advertising firms were hit with fresh privacy complaints to national watchdogs in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process". (December 10, 2020)
  6. "Alphabet Inc's Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed $2.1 billion acquisition, the U.S. tech company said late on Monday". (July 14, 2020)
  7. "Facebook and Belgium's privacy watchdog sparred on Monday at Europe's top court over which data protection authority has the power to police the U.S. social media giant in a case that could escalate its privacy fights across the EU". (October 5, 2020)
  8. "Alphabet's Google is set to win EU antitrust approval for its $2.1 billion purchase of fitness tracker maker Fitbit to take on Apple and Samsung in the wearable technology market, people familiar with the matter said". (September 29, 2020)
  9. "Big tech firms such as Google and Facebook will face fines of up to 6% of turnover if they do not do more to tackle illegal content and reveal more about advertising on their platforms under draft European Union rules". (December 11, 2020)
  10. "Facebook's acquisition of customer service startup Kustomer may be subjected to European Union antitrust scrutiny after Austria asked EU enforcers to take over the task, the European Commission said on Tuesday". (April 6, 2021)
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