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Unique: Google's Fitbit deal will face EU antitrust probe if no concessions - sources

Google will face a full-scale EU antitrust investigation into its deliberate $2.1 billion bid for health tracker maker Fitbit except it gives concessions to handle competitors considerations, individuals acquainted with the matter stated.
Google will face a full-scale EU antitrust investigation into its planned $2.1 billion bid for fitness tracker maker Fitbit unless it offers concessions to address competition concerns, people familiar with the matter said.

Original article
Original article
Author: Foo Yun Chee

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Foo Yun Chee has recently written 10 articles on similar topics including :
  1. "Alphabet's Google is set to win EU antitrust approval for its $2.1 billion acquisition of fitness tracker maker Fitbit with its latest concessions to address EU antitrust concerns, people familiar with the matter said on Tuesday". (September 29, 2020)
  2. "Big tech firms such as Google and Facebook will face fines of up to 6% of turnover if they do not do more to tackle illegal content and reveal more about advertising on their platforms under draft European Union rules". (December 11, 2020)
  3. "Alphabet unit Google and digital advertising firms were hit with fresh privacy complaints to national watchdogs in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process". (December 10, 2020)
  4. "EU antitrust enforcers are asking interested parties whether Google's pledge not to use fitness tracker maker Fitbit's health data for its advertising, and to separate the dataset from its own, might ease concerns over their tie up". (July 15, 2020)
  5. "Facebook has won the first round of its court battle against what it says are excessive demands from European Union antitrust regulators after Europe's second-top court temporarily halted such requests until it makes a final ruling". (July 28, 2020)
  6. "Facebook and Belgium's privacy watchdog sparred on Monday at Europe's top court over which data protection authority has the power to police the U.S. social media giant in a case that could escalate its privacy fights across the EU". (October 5, 2020)
  7. "Europe's top court will on Thursday rule on the legality of tools companies use to transfer Europeans' data around the world, in the latest clash between Facebook and Austrian privacy activist Max Schrems". (July 13, 2020)
  8. "Companies hoping the EU and the new U.S. administration will soon strike a new transatlantic data transfer pact to replace one struck down by a court will probably have to wait months for any result, the head of the EU privacy watchdog said on Friday". (December 4, 2020)
  9. "Alphabet CEO Sundar Pichai has apologised to Europe's industry chief Thierry Breton over a leaked internal document proposing tactics to counter the EU's tough new rules on internet companies and lobby against the EU commissioner". (November 13, 2020)
  10. "Alphabet's Google has tweaked concessions aimed at allaying EU antitrust concerns about its $2.1 billion purchase of Fitbit , people familiar with the matter said, putting it on course to secure EU approval for the deal". (October 16, 2020)
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