The burger chain has carved out a name for itself as a lit brand that comes out with campaigns that are funny and self-deprecating — snagging several awards along the way.
And while some may dismiss them as marketing stunts, it doesn't bother its global chief marketing officer Fernando Machado.
Burger King also doesn't shy away from ideas that may be considered a bit risky or out there, Machado added, because it has a legacy to live up to. The brand has notched some iconic marketing campaigns under its belt over the years, from Whopper Sacrifice to Subservient Chicken.
Burger King also likes to have a take on issues that sync with its values as well as matter, be it speaking out against bullying, net neutrality or LGBTQ rights.
Burger King is always striving to push creative boundaries, Machado added, even if that means that it has to pick some fights internally and push it through.
Original article