A CEO of one of the worlds most powerful companies sat dumbfounded, stammering, unable to address predictable questions from a member of Congress who is well known to be as prepared and relentless in her interrogations as any politician in America.
The hearing was supposed to be about Libra, Facebooks ill-fated plan to offer a global financial transfer and transaction systems backed up by an independent cryptocurrency.
By placing Zuckerberg at that table, before all those cameras, yet again, Facebook basically asked to have its CEO schooled on a completely different matter by a much smarter person.
Libra has been mired in confusion, largely because Facebook, for all its engineering talent, cant seem to convey a clear message.
If Libra fails to launch, which seems likely, it will be because Facebook took the lead in pushing it, not because it was a bad idea in the first place. Had it been a PayPal, Visa, or Mastercard initiative that Facebook partnered with, the public debate about it might have been about its costs and benefits rather than about Facebook and everything else the company has done wrong.
Facebooks reputation is so soiled, its public trust so eroded by more than three years of revelations of its excesses, carelessness, and hubris, that it cant get a break even when company leaders are trying to make a solid argument.
Facebook could have spent the past two years quietly building up its security, content moderation, and fused messaging systems without bombast or delusions of grandeur.
Instead, the story has been an unrelenting barrage of chaos, arrogance, panic, overreaction, defensiveness, and even the occasional act of vengeance against criticsan act that seemed to carry the echoes of antisemitism.
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