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Facebook Tries Again With News, This Time Paying Publishers

The social media company will pay companies including the New York Times, WIREDand Breitbartto distribute their content.

Long before the company acquired Instagram or WhatsApp, before there was a Like button, Thomson lambasted Facebook and Google for their stronghold on online advertising, and resulting damage to journalism. Hes described them as a foul-smelling duopoly; bot-infested badlands; platforms for the fake, the faux and the fallacious; and peddlers of a flat earth philosophy that doesnt wish to distinguish between the fake and the real.

In March, he said the Facebook icon may appear to be an approving thumb, but to content creators its actually a contemptuous middle finger.

All of that went out the window Friday, as Thomson took the stage with Zuckerberg himself to celebrate the roll out of Facebook News, a dedicated space showcasing quality journalism from news outlets, curated by a team of human Facebook employees.

The two men spent 45 minutes showering each other with praise and lauding the News Tab as a pivotal moment for journalism.
Thomson said Zuckerberg deserved genuine credit for the new featurewhich he described as having the potential to shift parts of the news industry from pessimism to optimismand complimented the Facebook CEO for being consistently thoughtful on the subject of journalism.

Facebook revealed the new feature Friday in a move that will earn some publishers, like Thompsons News Corp, millions of dollars a year for giving Facebook access to their work. Zuckerberg said Facebook will pay only some, rather than all, publishers, as a way to encourage better-quality content on Facebook.

The WIRED conversation illuminates how technology is changing every aspect of our livesfrom culture to business, science to design.

Original article
Author: Conde Nast

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