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Ad Giant WPP Taps Company Veteran Mark Read for CEO

WPP PLC named Mark Read as chief executive Monday, tapping a company veteran in a push for continuity at the worlds largest ad firm after the departure of founder Martin Sorrell.

In an interview, Mr. Read said he doesnt plan to merge or sell any of WPPs marquee creative agencies, such as Young & Rubicam and J.

Walter Thompson, focusing instead on how to make them work more closely with the companys stable of digital-advertising and data-science firms.

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