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Apples IDFA will get focused in strategic EU privateness complaints

A unique system identifier that Apple assigns to each iPhone for 3rd occasions to track shoppers for ad specializing in — aka the IDFA (Identifier for Advertisers) — is itself now the function of 2 new complaints filed by means of European privateness advertising and marketing marketing campaign not-for-profit, noyb. The complaints, lodged wit…
A unique device identifier that Apple assigns to each iPhone for third parties to track users for ad targeting — aka the IDFA (Identifier for Advertisers) — is itself now the target of two new complaints filed by European privacy campaign not-for-profit, noyb. The complaints, lodged wit…

Original article
Original article
Author: Natasha Lomas

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Natasha Lomas has recently written 10 articles on similar topics including :
  1. "European lawmakers are eyeing binding transparency requirements for Internet platforms in a Digital Services Act (DSA) due to be drafted by the end of the year". (June 25, 2020)
  2. "The UK has given up building a centralized coronavirus contacts tracing app and will instead switch to a decentralized app architecture, the BBC has reported". (June 18, 2020)
  3. "Confusion over an update to Facebook-owned chat platform WhatsApps terms and conditions has triggered an intervention by Italys data protection agency". (January 14, 2021)
  4. "As the saying goes, insanity is doing the same thing over and over again and expecting different results". (August 11, 2020)
  5. "The FTC has reached a settlement with Flo, a period and fertility tracking app with 100 million+ users, over allegations it shared users health data with third-party app analytics and marketing services like Facebook despite promising to keep users sensitive health data private". (January 13, 2021)
  6. "The question of how policymakers should respond to the power of big tech didnt get a great deal of airtime at TechCrunch Disrupt last week, despite a number of investigations now underway in the United States (hi, Google)". (September 22, 2020)
  7. "As TC readers know, the tricky trade-off of the modern web is privacy for convenience. Online tracking is how this great intimacy robbery is pulled off". (December 8, 2020)
  8. "The European Unions lead data protection supervisor has recommended that a ban on targeted advertising based on tracking Internet users digital activity be included in a major reform of digital services rules which aims to increase operators accountability, among other key goal". (February 10, 2021)
  9. "Apples CEO Tim Cook has urged Europe to step up privacy enforcement in a keynote speech to the CPDP conference today echoing many of the points he made in Brussels in person two years ago when he hit out at the data industrial complex underpinning the adtech industry&#8". (January 28, 2021)
  10. "European data watchdogs have issued updated guidance in the wake of last weeks landmark ruling striking down a flagship transatlantic data transfer mechanism called Privacy Shield". (July 24, 2020)
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