Google temporarily pausing political ads when polls close over likely delayed outcome

Google announced Friday it will not run advertisements on its platforms referencing Novembers elections, including the U.S.

Biden will accordingly be prohibited on Googles namesake search engine and YouTube temporarily starting as soon as voting ends this fall.

Google notified advertisers it will be implementing its sensitive event policy after polls close to restrict a range of political ads referencing candidates and issues up for consideration this Election Day.

The sensitive event policy was previously implemented earlier on during the novel coronavirus pandemic to prohibit a broad range of ads referencing the outbreak, as well as after contested elections abroad.

By applying it to content Google broadly categorizes as election ads, it will cover ads about candidates for state and federal office, in addition to state-level ballot measures and major political parties.

Facebook announced Wednesday this week it will reject political ads that prematurely claim victory in the election but has not elaborated further.

Original article
Author: Andrew Blake

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