Reuters says the deal is still being negotiated and could still fall apart, but if it came together, it would surely strengthen Googles position in the wearables space, an area where it has struggled despite its efforts around smartwatches and Wear OS.
With Wear OS, Google only focused on the smartwatch market, though, and while many of these devices have fitness tracking built-in, either through third-party apps or Googles own Fit app, theres still a large market for dedicated fitness trackers.
Acquiring Fitbit would also fit into Googles overall hardware strategy, now that it is building its own phones and other devices.
We use cookies and analyse traffic to this site. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies. Read our privacy poplicy for more information.