Google Changes Algorithms Under Pressure From Business, Government

Google manually tinkers with search results at the behest of outside influences, contrary to the mammoth companys public statements that its algorithms operate free of any editorial input from its employees, according to a Wall Street Journal investigation.

The twenty-year-old companys founding philosophy of organizing the worlds information, appears to have been compromised in recent years as Google has increasingly allowed business concerns, special interest groups, and governments to have a say in controlling search results, the investigation found.

At one point, Google also altered its algorithms to favor international e-commerce companyeBayInc., in direct contradiction to the search engines insistence that it never makes such moves.

The search engine behemoth also manually modifies news results and downplays controversial topics such as abortion or immigration in auto-complete suggestions.

Google employees are allowed to lobby for particular changes in search results, including the topic ofvaccinations and autism.

Google executives have testified the opposite under oath to Congress and elsewhere, saying the company does not allow its algorithms to be tainted by outside forces and does not keepblacklists of particular sites.

Original article
Author: Mairead McArdle

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