Facebooks new Rights Manager tool lets creators protect their photos, including those embedded elsewhere
Facebook today is introducing a new tool that will allow rights holders to protect and manage their photos across both Facebook and Instagram.
The new feature, which is available in Facebooks Creator Studio, will allow rights owners to assert control over their intellectual property across Facebook and Instagram, including when the image is embedded on an external website.
As with Facebooks existing Rights Manager for video content, creators who want to assert their control over their images will have to provide Facebook with a copy of the images they want to protect as well as a CSV file with image metadata, as a first step.
These are uploaded to a reference library that Rights Manager uses to locate matches across both Facebook and Instagram.
Creators can also choose whether or not they want their ownership to apply worldwide or only in certain geographic locations.
For individuals who only occasionally encounter issues around misuse of their images, Facebook offers an IP reporting form instead, which even allows users to report more than one piece of matching content at a time.
The Rights Manager for Images will now allow them a third option, as its capable of finding and matching images that have been used as embeds. At that point, the creator could choose to monitor, block or or allow the image as they choose, a Facebook spokesperson told TechCrunch.
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