Facebook returns to its roots with Campus, a college student-only social network

Now, classes are being held online and students are trying to react to this new normal of what its like to connect to clubs and organizations that you care about, when youre not together, she added.

Facebook, according to reports, has been losing its grip on the younger demographic, as theyve shifted their attention to other social apps, like YouTube, Snapchat and Instagram.

Instead of being new ideas for social networking, these platforms leverage Facebooks existing technology, like News Feed and Groups, to deliver solutions for particular demographics.

For example, if a Facebook user regularly visited a supported universitys Facebook Page, Facebook may display the Facebook Campus sign-up prompt. There are also student-led incentive programs where students who increase enrollment are rewarded with Facebook Campus swag, like t-shirts and towels.

In addition to requiring a .edu email address, Facebook Campus requires a graduation year and it will need to be no more than five years out from the present.

While this is linked on the back end to the students main Facebook profile, it lets them add college-specific details that wont automatically appear anywhere else on Facebook.

The company did spend time conducting roundtables with universities and with student groups to gain product insight and feedback, however.

Original article