That effort is part of a larger increase in global ad spending by Facebook in a bid to rebuild trust and positive consumer sentiment after a series of controversies over privacy practices and misinformation on its platform.
Facebook marketing chief Antonio Lucio said last summer that the drive could more than double the companys advertising spending.
Understanding three common points of tension in strategy development and execution can help CMOs and other business leaders bring to fruition plans that meet, or even exceed, expectations.
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