Facebook isnt happy about Apples upcoming ad tracking restrictions

In response, Facebook said it will not be collecting this data on its own apps, but it suggested that the bigger impact will be on the Facebook Audience Network, which uses Facebook data to target ads on other publishers websites and apps.

Like all ad networks on iOS 14, advertiser ability to accurately target and measure their campaigns on Audience Network will be impacted, and as a result publishers should expect their ability to effectively monetize on Audience Network to decrease, the company said.

In fact, the company said that in testing, it found that without targeting and personalization, mobile app install campaigns brought in 50% less revenue for publishers, and it warned, The impact to Audience Network on iOS 14 may be much more.

Ron Thomas, general manager for analytics at App Annie , described this as an acknowledgement from a top publisher that IDFA is truly gone and attribution in this post IDFA world is changing.

The ability to deliver relevant ads to users and prove their effectiveness through attribution is integral for publishers and developers to build sustainable businesses around their apps and deliver quality content that users love.

He went on to suggest that its possible to give users control over their data and still provide developers transparency through privacy-centric attribution solutions.

For example, famed gadget reviewer Walt Mossberg suggested that well be seeing more griping about this from Facebook and other leaders of the toxic ad tech privacy theft industry, but he argued that rather than hurting publishers, all the change in iOS does is give consumers clear choices.

Similarly, Jason Kint of Digital Content Next scoffed that Facebook is pretending to be the messenger of whats good for publishers, and he suggested that the company is using Audience Network publishers to deflect from its broader data collection practices.