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EU launches antitrust probe into Googles Fitbit deal over privacy issues

According to the European Commission, a pledge by Google not to use Fitbits data for advertising in a bid to address competition concerns was insufficient.

Google announced its Fitbit acquisitionback in November, and it could be a full year or more before the company is able to finalize it.

Google has promised not to use data but regulators and consumer advocacy groups have been raising concerns about thesearch giantgaining access to sensitive data like fitness activities, heart rates, sleep patterns, and more.

Consumer groups from across Europe, the US, Mexico, Canada, and Brazilhave already calledthe deal a test case for regulators abilities to prevent data monopolies.

EU officials are reportedly demanding more concessions that would guarantee that Fitbits data wont be open to third-party developers.

Original article
Author: Russia Today

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