Did overly aggressive marketing turn Disney Plus into Disney Minus?
By 9 a.m., the website DownDetector, which keeps track of website outages and issues, had already logged more than 8,000 complaints.
But one reason for the technology failure might be that Disneys marketing pushed too many people to the service at once.
And for good reason: Disney has spent billions of dollars on content and technology to ensure that it is a winner in streaming.
The challenge for Disney will be to ensure their service runs smoothly after this initial crush subsides, and to quickly remedy these issues before the next wave when Episode 2 of The Mandalorian is released, on Friday.
However, one industry observer pointed out that Disney's launch failure is actually the perfect example of what is so special about old-fashioned linear TV.
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