App Annie acquires analytics company Libring, bringing advert tech-related insights to its platform

App Annie, a go-to supply for cell app marketplace information and analytics, is increasing its platform with the purchase of cell analytics supplier Libring. The deal will permit App Annie to offer its cell app marketplace information facet via facet with promoting analytics information, with the intention to paint a extra complet…
App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data, in order to paint a more complet…Original article
Author: Sarah Perez

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Sarah Perez has recently written 3 articles on similar topics including :
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  3. "Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that". (April 11, 2019)
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