All of these companies want to help their customers achieve their business goals by using increasing levels of automation and intelligence.
This would suggest that injecting intelligence in applications can help even the playing field for companies of all sizes, allowing the smaller ones to behave like they were much larger, and for the larger ones to do more than they could before, all thanks to AI.
The machine learning side of the equation allows these algorithms to see patterns that would be hard for humans to pick out of the mountains of data being generated by companies of all sizes today.
Brent Leary, principle at CRM Insights, says that AI, especially when voice is involved, can make software tools easier to use and increase engagement. And making it easier and more efficient to use these apps should mean more data enters the system, which result in quicker, more relevant AI-driven insights,” he said.
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