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Facebook is bringing a Shop section to its app, while Instagram expands Live Shopping

The pandemic has forced many businesses to shift online, and Facebook made a big announcement in May around the ability of merchants to create Facebook Shops that are viewable on both Facebook and Instagram.

More recently, Instagram launched a redesigned Shop section, where users can browse products from their favorite brands and creators.

The company said that in the United States, its started testing a new section called Facebook Shop like Instagram Shop, its basically a shopping destination where you can find products from a variety of different businesses.

Director of Product Management George Lee told me the goal is to create something thats unique to the Facebook app and the Facebook community.

In addition, the company is announcing new tools for businesses running Facebook Shops, including new design layouts, the ability to see a real-time preview of collections, the ability to automatically create Shops if youre a new seller and new data in Commerce Manager. Shops will also feature a new messaging option for customers to send sellers a message through Messenger, WhatsApp or Instagram Direct.

On the Instagram side, the company said all sellers in the United States will be able to use the Instagram checkout feature in the coming weeks, managed either through Facebooks Commerce Manager or through partners platforms BigCommerce and Shopify .

The company has also been testing a live shopping experience, where businesses can show off products in a live video, while consumers can browse the highlighted products and make purchases.

Original article
Author: Anthony Ha

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