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Unique: Google's Fitbit deal will face EU antitrust probe if no concessions - sources

Google will face a full-scale EU antitrust investigation into its deliberate $2.1 billion bid for health tracker maker Fitbit except it gives concessions to handle competitors considerations, individuals acquainted with the matter stated.
Google will face a full-scale EU antitrust investigation into its planned $2.1 billion bid for fitness tracker maker Fitbit unless it offers concessions to address competition concerns, people familiar with the matter said.

Original article
Original article
Author: Foo Yun Chee

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Foo Yun Chee has recently written 10 articles on similar topics including :
  1. "Facebook has won the first round of its court battle against what it says are excessive demands from European Union antitrust regulators after Europe's second-top court temporarily halted such requests until it makes a final ruling". (July 28, 2020)
  2. "Google's bid to win EU approval for its $2.1 billion purchase of Fitbit faces headwinds as rivals and customers argue concessions to EU antitrust regulators do not go far enough, two people familiar with the matter said on Friday". (October 2, 2020)
  3. "Alphabet Inc's Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed $2.1 billion acquisition, the U.S. tech company said late on Monday". (July 14, 2020)
  4. "Europe's antitrust chief, Margrethe Vestager, has warned Apple Inc to give equal treatment to all apps on its platform amid the iPhone maker's privacy changes that have drawn charges of anti-competitive practices from rival Facebook Inc". (February 8, 2021)
  5. "Alphabet unit Google and digital advertising firms were hit with fresh privacy complaints to national watchdogs in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process". (December 10, 2020)
  6. "Companies hoping the EU and the new U.S. administration will soon strike a new transatlantic data transfer pact to replace one struck down by a court will probably have to wait months for any result, the head of the EU privacy watchdog said on Friday". (December 4, 2020)
  7. "The latest clash between Facebook and Austrian privacy activist Max Schrems could disrupt hundreds of thousands of companies as Europe's top court rules on Thursday on the legality of tools companies use to transfer Europeans' data around the world". (July 16, 2020)
  8. "Alphabet's Google is set to win EU antitrust approval for its $2.1 billion acquisition of fitness tracker maker Fitbit with its latest concessions to address EU antitrust concerns, people familiar with the matter said on Tuesday". (September 29, 2020)
  9. "A group of 165 companies and industry bodies have called on EU antitrust enforcers to take a tougher line against Google, saying the U.S. tech giant unfairly favours its own services on its web searches". (November 12, 2020)
  10. "Facebook's acquisition of customer service startup Kustomer may be subjected to European Union antitrust scrutiny after Austria asked EU enforcers to take over the task, the European Commission said on Tuesday". (April 6, 2021)
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