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ISPs’ listed speeds drop up to 41% after UK requires accurate advertising

The analysis was conducted by Which?, a brand name used by the Consumers' Association, a UK-based charity that does product research and advocacy on behalf of consumers.

The new rules were implemented in May by the Committees of Advertising Practice, the UK ad industry's self-regulatory body.

The US doesn't have similar rules for broadband speed ads, although the US ad industry's self-regulatory body sometimes tells ISPs to cancel misleading ads.

The Federal Communications Commission does test in-home speeds and issues reports comparing actual speeds to advertised ones.

Original article