Fuzzy positioning
You can't describe who you're for and why you win in one tight paragraph everyone uses.
Nyman Media · Fractional CMO Service
Embedded marketing leadership for the AI age
Rising CAC, leaky funnels, fuzzy positioning, and AI changing how buyers research. We step in as senior marketing leadership, diagnose the real bottleneck, and install a cadence the team can keep running.
- Years operating
- 13+
- To a tighter plan
- 90d
- Tech brands served
- 30+
Years operating
To a tighter plan
Tech brands served
Media mentions
Best fit at a glance
Who this is for
Best-fit stage
Scale-ups, portfolio companies, and GTM teams in transition
Common triggers
Rising CAC, weak conversion, unclear positioning, or AI disruption
How we work
Embedded fractional CMO leadership with weekly accountability
What you leave with
A sharper 90-day plan, named owners, and cleaner execution
The diagnosis
Where growth usually breaks first
Six patterns show up in almost every engagement. Most teams have three or four of them running quietly in the background.
Too many priorities
The team is busy on a dozen things; none compound. Pipeline is inconsistent and uncorrelated with effort.
Leaky funnel
Traffic is fine but conversion isn't. Lead-to-opp and opp-to-close numbers have quietly drifted.
AI visibility gap
Buyers are researching inside ChatGPT and Perplexity. You don't show up, or you show up wrong, and you don't have a plan.
No operating cadence
Reviews are monthly (or quarterly, or never). Learnings don't reach the next sprint. Wins don't stack.
Unclear ROI story
The board wants a cleaner read on where marketing spend is actually moving the number. You can't give one.
Engagement models
Three ways to work together
Ongoing leadership
Fractional CMO Partnership
Embedded executive marketing leadership for teams that need a stronger plan, tighter prioritization, and a steady operating cadence.
Direction of travel
Cleaner unit economics through tighter cost discipline, focused growth bets, and stronger retention.
- Weekly leadership cadence across teams and channels
- 90-day plan with named owners and clear milestones
- Board-grade reporting on pipeline, CAC, and velocity
Focused engagement
Growth Diagnosis Sprint
A four-week diagnosis that surfaces bottlenecks in positioning, funnel, spend allocation, and operating rhythm, then ranks what to fix first.
Direction of travel
A sequenced plan to compound revenue from current stage toward the next tier within 12 months.
- Structured audit of positioning, funnel, and spend
- Ranked bottleneck list with expected lift
- 90-day execution plan the team can run without us
New discipline
AI-Readiness Audit
A scored read on how visible, accurate, and defensible you are inside ChatGPT, Perplexity, and the next generation of AI answer engines.
What you leave with
A scored read on AI visibility plus a sequenced fix-list your team can begin executing in days, not weeks.
- Current visibility in AI answer engines
- Content and structured-data gaps vs. competitors
- Priority fixes and tracking plan
Fast clarity, tighter priorities, and cleaner execution
What leadership gets in the first 30 days
The first month is about seeing the problem clearly, deciding what matters now, and giving the team a simpler operating rhythm that improves execution quality immediately.
Leadership diagnosis
Top blockers surfaced early, with evidence behind them
Operating cadence
A weekly review structure the team can actually maintain
Execution roadmap
A sequenced 90-day plan with priorities and owners
30-Day Outcome
A practical 90-day plan with named owners, cleaner priorities, and a weekly review cadence leadership can trust.
How it works
A diagnosis, a reset, a cadence
Every engagement runs on the same four phases. Most teams leave the first month with clearer priorities, named owners, and a practical 90-day plan.
Diagnose
Two weeks of interviews, data review, funnel audit, and positioning stress-test. Outcome: a ranked bottleneck list.
Reset
We rewrite the plan around the two or three moves that will move the number. Clear owners, clear milestones.
Install
Weekly leadership cadence, lightweight reporting, and a shared execution ritual the team can keep running.
Calibrate
Monthly review of pipeline quality, CAC efficiency, and AI visibility. Adjust the plan against evidence, not vibes.
The team behind the engagement
A bench of senior operators
Lars Nyman is the founding principal, with 17+ years operating in tech marketing. He’s joined by a small bench of senior fractional CMOs and operators we deploy by engagement context: stage, vertical, and the specific bottleneck a team is trying to clear. You hire the firm; you get the operator who fits the work.
Operator-led
Every engagement is run by someone who has actually owned a P&L for marketing, not a strategy deck author.
AI-aware
Practical guidance on where AI improves discovery, workflow, and reporting without adding noise.
Execution-first
Named owners, weekly cadence, and a plan leadership can actually run. Not slideware.
Selected feedback from founders, operators, and growth leaders
Executive feedback
“A phenomenal partner and strategist who grew the paid social program at Herman Miller Group from a tiny annual spend to several million dollars per year, all while continually delivering a high return. Aggressive about improving strategy and tactics, mindful of budgets, and clear-eyed about attributed returns.”
Paid social: tiny spend → millions
Chessia McBride
Herman Miller Group
“Combines deep technical expertise with strategic judgment, designing scalable solutions and elevating team performance through practical leadership.”
Marketing function from pre-PoC to global
Mark Richman
Partner Manager, CUDO Compute
“Lars is the kind of leader who doesn't just drive results. He inspires people to become the best version of themselves. His approach to automation and innovation didn't just optimize our workflows; it transformed how we operated as a team, with an upward of 100x improvement in platform usage during his time as CMO.”
Staff management and scaling
CMO
Scott Cunningham
Reported to Lars as CMO
“An expert in paid media and conversion optimization. We worked together to improve our in-house processes and execution speed.”
Paid-media + CRO process audit
Tamas Kadar
Co-Founder & CEO, SEON
“From the very first week he took over our paid media, we saw an immediate ROI improvement, and it has continued ever since.”
Paid media takeover · week-one ROI
Nicole Fisch
DWR.com
“A rare kind of marketing scientist who deeply understands both the high-level performance factors and the nuts and bolts of making it happen.”
Strategy + execution dual-fluency
GTM
Alexander Frakking
GTM lead
“Has a deep understanding of digital marketing strategies and execution. He rolled up his sleeves to share that knowledge with our IT start-ups.”
Tech-entrepreneurship program speaker
Manuel Effenberg, Ph.D.
Venture Capital & Finance, HPI Ventures
“Consistently rated as one of the most thoughtful and helpful mentors in the program. Vast and deep knowledge of internet marketing.”
Techstars Berlin mentor
Robert Johnson
Former Managing Director, Techstars
“Totally changed our cost per acquisition. His expertise in PPC changed our revenue and profitability.”
CAC reset → revenue + profitability
CPA
Michael R. Costigan
Long-time client
Start here
Book a 30-minute strategy call.
We'll walk your current plan, name the two or three bottlenecks most likely to be holding you back, and agree what a useful engagement would look like.
On the call
- A read on where growth is most likely stuck
- Two or three moves we'd prioritize first
- Honest take on which engagement model (if any) fits
- No pitch deck
Questions before you book
Send a message
Prefer to write first?
Two fields. We respond with practical next steps within one business day.