Basic Marketing Asset Audit You do need to be clear on exactly what your assets are and which elements you can leverage and pivot… Read more "Basic Marketing Asset Audit"
Marketing and Differentiation What does differentiation mean, and when and how should you pursue it? As a general rule of thumb, differentiation is… Read more "Marketing and Differentiation"
Conclusion: Marketing Strategy Guide Remember — once you have a clear strategy, it’s all about implementation. Knowing and not doing is effectively the same… Read more "Conclusion: Marketing Strategy Guide"
Measurement A performance metric is an indicator of how things are trending and the efficiency with which you are hitting your… Read more "Measurement"
Media and Metrics It’s helpful to think of all media channels as a marketplace for attention. This is particularly true for paid media… Read more "Media and Metrics"
Marketing Strategy & Competition Some of today’s marketers have moved away from the challenge of finding the product-market fit and, instead, focus their efforts… Read more "Marketing Strategy & Competition"
Brand Articulation and Messaging Product-market fit is one of the most poorly defined concepts in the marketing field. In simplest terms: It is the… Read more "Brand Articulation and Messaging"
Market Evaluation What’s the Demand? (Push vs. Pull)One of the core (and first) considerations determining the structure of your marketing strategy is… Read more "Market Evaluation"
Marketing Fundamentals Before you can build a marketing strategy, you must first have a strong grasp of the market landscape. What is… Read more "Marketing Fundamentals"
What is Marketing Strategy — and Why Do We Need It? A marketing strategy is a plan that helps an organization match its environment in the present and in the future.… Read more "What is Marketing Strategy — and Why Do We Need It?"