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Nativo acquires content analytics company SimpleReach

To be clear, Nativo already offers measurement tools of its own, but apparently they’re limited to content that the brand or marketer is publishing on their own sites.

Both Nativo and SimpleReach are long-standing players in the native advertising and content marketing industry.

He added that the remaining team members have already been hired elsewhere , so “everyone that wanted a home ended up with a home.”

Original article
Author: Anthony Ha

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