There are many theories behind Facebooks fall from grace among millennials and Gen Zers an influx of older users that change the dynamics of the platform, competition from more mobile and visual-friendly platforms like Instagram and Snapchat, and the companys privacy scandals are just a few.
Data from our scouts also confirms that the shift in usage in the last few years is particularly dramatic among younger users.
66% report using Facebook less frequently over the past two years, compared to 11% who use it more frequently .
Only 5% of our respondents say they regularly upload photos to Facebook, 4% post on friends Walls, and 3.5% post content to the Newsfeed .
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