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How Facebooks advert system lets firms speak out of either side of their mouths

Exxon, Comcast, and other firms purpose people of more than a few political leanings with completely other advertisements on Facebook. Here's how that works.
Exxon, Comcast, and other companies target people of different political leanings with different ads on Facebook. Here's how that works.

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Author: Thenextweb

TNW is one of the world’s largest online publications that delivers an international perspective on the latest news about Internet technology, business and culture.

Thenextweb has recently written 10 articles on similar topics including :
  1. "Facebook has been trying to get a foothold in the news space for many years. Last year, the company launched a dedicated section on its sitecalled Facebook News for users in the US. It also wants to expand this program to other countries such as Brazil, Germany, and India". (December 16, 2020)
  2. "Facebook hasopen-sourced the first AI model that can translate between any pair of 100 languages without first translating them to English". (October 20, 2020)
  3. "Back in August, Facebook announced it would begin banning posts related to the QAnon conspiracy movement that supported acts of violence. Since then, the company has removed over 1,500 Pages and Groups for QAnoncontaining discussions of potential violence and over 6,500 Pages and Groups tied to more than 300 Militarized Social Movements". (October 6, 2020)
  4. "Technology giants are shook because the Apple privacy strategy is rolling on. Bet they rue the day iOS 14 was ever announced". (January 28, 2021)
  5. "During Facebooks quarterly earnings call today, Mark Zuckerberg highlighted some major changes coming to Facebook. After years of being the primary news source for many people, Facebook has decided it wants to show less political content". (January 28, 2021)
  6. "At its core, Twitter hasnt changed all that much in the past few years. For the most part, people use it the same as they always have a mostly public-facing microblogging platform". (February 26, 2021)
  7. "Facebook today announced a new feature called Drives. No, thats not a drive in the sense of yet another cloud storage service, but instead in the sense of clothing drive or food drive". (November 24, 2020)
  8. "Portland is the first city in the US to bar both businesses and public agencies from using facial recognition. Will the rest of the country follow its lead?". (September 10, 2020)
  9. "It was only a matter of time: Facebook today launched an experimental Clubhouse competitor called Hotline, looking to capitalize on the increasingly popular social media format. As reported by TechCrunch,Hotline was developed by Facebooks NPE (New Product Experiment) division, which regularly doles out apps with new ideas (or, in this case, not so new)". (April 8, 2021)
  10. "If youre on Twitter, its very hard to escape discussions about Clubhouse the audio-based social network that lets you chat with other people in real-time. Its whipping up such a storm that Facebook has decided to make its own version". (February 11, 2021)
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