How Facebook stands to profit from its 'privacy' push

But critics say the announcement obscures Facebooks deeper motivations: To expand lucrative new commercial services, continue monopolizing the attention of users, develop new data sources to track people and frustrate regulators who might be eyeing a breakup of the social-media behemoth.

Zuckerbergs plan, outlined Wednesday, expands Facebooks commitment to private messaging, in sharp contrast with his traditional focus on public sharing. Facebook would combine its instant-messaging services WhatsApp and Instagram Direct with its core Messenger app so that users of one could message people on the others, and would expand the use of encrypted messaging to keep outsiders including Facebook from reading the messages.

A recent Wall Street Journal report found that Facebook was still collecting personal information from apps such as user heart rates and when women ovulate .

Those go beyond repeated privacy lapses to include serious abuses by Russian agents, hate groups and disinformation mongers, which Zuckerberg acknowledged only belatedly.

The merged messaging services should generate new profits from the metadata they collect, including information on who you message, when you do it, from where and for how long, said Frederike Kaltheuner of the advocacy group Privacy International. That is the information that users leave behind when they message each other or conduct retail, travel or financial business, she added.

And Facebook doesnt just use peoples information and activity on its platform, dissecting it to target people with tailored ads.

Privacy International published research in December showing that popular Android apps including KAYAK and Yelp were automatically sending user data directly to Facebook the moment they were opened.

Original article