Helping more people with wearables: Google to acquire Fitbit
Today, were announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand.
Wearable devices, like smartwatches and fitness trackers, do just thatyou can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist.
Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users.
This goal is closely aligned with Fitbits long-time focus on wellness and helping people live healthier, more active lives.
Our hardware business is still relatively young, but weve built a strong foundation of capabilities and products, including Pixel smartphones and Pixelbooks, Nest family of devices for the home, and more.
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