Googles FLoC: What is it and why so many different browsers are towards it

FLoC is Google’s different to third-party cookies and is predicated on system learning. This will allow the browser, any browser, to anonymously read about how consumers are looking and then workforce them in ‘cohorts’.
FLoC is Google’s alternative to third-party cookies and is based on machine learning. This will allow the browser, any browser, to anonymously study how users are browsing and then group them in ‘cohorts’.Original article