Google is making big changes to its online advertising

The online giant has revealed that from November 1, advertising prices will be rising 2% in the UK, and 5% in Austria and Turkey following the introduction of new levies.

Several European governments have brought in charges against US-based tech giants including Google in order to check supposed dominance of the online space and claim back some returns on the huge revenues made by such companies.

The Regulatory Operating Costs are being added due to significant increases in the complexity and cost of complying with regulations in Turkey.

Customers in the UK could face millions of pounds in extra spending on Google ads, which are also shown on YouTube, however the potential returns from such exposure could make extra costs worthwhile.

The tax, which came into force on April 1, charges 2% on revenues over 25m generated in the UK for companies that make over 500m in worldwide sales, with the government hoping it will eventually bring in around 500 million every year.