Through this product, job seekers were able to get exactly what they expected: exhaustive information about job roles, a high grade of consistency among vacancies and the ability to find a great variety of job offers, all in the same place.
On the other side, Google also wanted to provide easier discoverability for employers, providing in-house SEOs with a silver bullet: the chance to rank organically with job ads in the fiercely competitive recruiting market.
This means that if a company is already facing a talent shortage or is suffering from high turnover, even a basic recruitment cost like posting job offers can spike to hundreds of thousands of dollars every year.
The first step to making sure the job posting pages are Google for Jobs friendly is to add the JobPosting schema markup.
Through the tool, its also possible to access Googles Structured Data Testing Tool and Googles Rich Results Test both really useful in creating and validating the JobPosting markup.
The tool, which has been created to specifically index/deindex Job posting and live stream pages, represents a step forward in making this particular kind of pages available to users just when they need it.
Google for Jobs ranking factors are related to the completeness of the job posting details, including an exhaustive role description, an accurate salary bracket and an exact job location.
At the same time, both small and big businesses have now a passport for reaching a large audience without incurring in any expense.Original article